Digital Privacy Statement
San Diego State University Digital Privacy Statement
Effective Date: May 1, 2018
Amended: April 17, 2018
The following Digital Privacy Statement describes San Diego State University’s privacy practices in relation to information that we collect through websites operated by us, through the software applications made available by us for use on or through computers and mobile devices, as well as through HTML-formatted email messages that we send to you. By accessing San Diego State University’s websites, you are accepting and agreeing to the practices outlined in this Digital Privacy Policy.
Cookies
In an effort to improve the content of the San Diego State University website, certain information may be collected when users browse our website. Some information is collected through the use of cookies—small files of data from a website that are stored in a user’s browser based on a user’s Internet Protocol (IP) address.
Cookies may be disabled by adjusting the setting of your browser, or by installing tools like Google’s Opt-out Browser Add-on, but this may impede the full functionality of the website making the user experience less engaging.
Some San Diego State University-owned and -affiliated websites use Google Analytics and other tools to track data such as IP address, language, geo-location, browser type, and operating system, among other things. Google Analytics is a web-analytics tool that also keeps track of website activity and users’ browsing habits such as duration of time spent on the site. See Google Analytics’ terms of use and Google’s privacy policy for more information.
We do not collect any unique information about you (such as your name, e-mail address, etc.) except when you specifically and knowingly provide such information. We do not require you to share information that identifies you personally, such as your name or email address, in order for you to use our website.
All information is collected solely for the university’s internal use. We use it to track and evaluate traffic trends so that we can continually improve the quality our website. We also might use this information to inform you of changes to San Diego State University-owned and -affiliated websites or to provide you with other news and information about the site that we believe may be of interest to you.
User information is neither shared nor sold to unaffiliated third parties for commercial use unless 1) you give us express consent; or 2) we are required to disclose it in compliance with state or federal laws.
Website Data and Email Automation
We use third party marketing software from a company called Marketo to send our emails and track activity on our websites. We use Marketo cookies as part of tracking so we have information on email open rates, click through rates and behavior on our websites. For example, visitors can download materials from our website and we use Marketo cookies to see who does this and if they then visit other parts of our website. For more information on Marketo’s privacy and cookie policy, please visit Marketo Privacy Policy: http://www.marketo.com/trust/legal/privacy.
How does it work?
- We embed a Javascript snippet on our websites. When visitors come to our website, we place a cookie in the visitor’s web browser (if there wasn’t already one) and send messages to Marketo’s servers about that visitor’s web activity
- This behavior is very functional, very similar to other web tracking scripts such as Google Analytics
When on a page, Marketo Code automatically gathers the following information:
- Page Visits
- Link Clicks
- IP Address
- Referrer
- Marketo Cookie ID
Statement Amendments
We will be updating this privacy statement from time-to-time by posting a new version on our website. You should check this page occasionally to view the most recent version.
Third Party Websites
Our websites contain links to other websites. We are not responsible for the privacy policies or practices of third party websites.
Contact
If you have any questions about this privacy statement or have changes to your data, please write digitalprivacy@sdsu.edu.